Episode
112
Episode 112
Business
Pricing the thing you love
with Theo Mbeki
64 min
Play episode
Pricing the thing you love
Theo Mbeki
00:0064 min
Show notes
Theo on why his recorders cost three times the competition, and why the waitlist keeps growing.
Mentioned in this episode: the studio, the book we keep recommending, and the one question we ask every guest. Links below.
Chapters
00:00
Cold open
03:10
How it started
28:40
Why the price is the product
55:05
Saying no to retail
From the transcript
Host: So where does it start, for you? With the first sketch, or before that?
Guest: Before. It starts when I notice I keep coming back to the same problem. The sketch is just the moment I admit it.